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Rent-an-Um­brel­la

So, the in­ge­nu­ity of the Chi­nese to, in par­tic­u­lar, find ways to share things is over the top. At least they’re not yet shar­ing the same tapi­o­ca bub­ble in their bub­ble tea. Well, maybe they are, but I just haven’t heard about that one yet. But here’s one shar­ing ser­vice that I nev­er ex­pect­ed to see (not even in Chi­na). We’ve al­ready dis­cussed the minia­ture gyms all over Bei­jing, but have you ever heard of an um­brel­la rental com­pa­ny? This start­up has brought yet an­oth­er rev­o­lu­tion­ary ser­vice among the peo­ple of Chi­na, which I’m as­sum­ing are hard to im­press with all the in­no­va­tions com­ing their way. How­ev­er, the fu­ture of this com­pa­ny is un­cer­tain due to a sig­nif­i­cant set­back.

Since there are no penal­ties for an un­re­turned um­brel­la, many cit­i­zens took ad­van­tage of this fact and nev­er re­turned the um­brel­la they rent­ed. How­ev­er, the lack of re­spon­si­bil­i­ty in users did­n’t kill the Shar­ing E Um­brel­la’s en­thu­si­asm. Ac­cord­ing to The Guardian, they’re about to pro­vide 30 mil­lion um­brel­las in var­i­ous cities all over the coun­try, and they have no in­ten­tion of call­ing the project off. Who would’ve thought that so many peo­ple in Chi­na ig­nore the weath­er fore­cast?

There are no penal­ties, but there is a de­posit re­quired: £2.20 per um­brel­la. Con­sid­er­ing the fact that this spe­cial um­brel­la con­tains a GPS, and that, be­cause of the tech­nol­o­gy ad­di­tion, it costs the com­pa­ny about £6.85, we can un­der­stand the set­back and the loss of stocks in just 3 months. Here’s how it works: you need your smart­phone to scan a code (just like with pret­ty much any­thing else in Chi­na), and then you’ll re­ceive a code you’ll use to ac­ti­vate the um­brel­la since there’s a com­bi­na­tion lock in the han­dle.

The founder says he was in­spired by a sim­i­lar rent-a-bike ser­vice in Chi­na, which has al­so been a tar­get of reck­less users.

Source: The Guardian

Im­age source: Dai­ly­Dot